About Premium Pet Foods 

Do cat foods differ in quality? 
Read the labels! 

Some pet food companies "hide" their ingredient statement in the fold of the bag where it is hard to read. Why? At PRECISE we're proud of our quality foods.

Many other brands use "chicken by-product" protein. "Chicken by-product" protein can come from chicken feet or heads. It's lower quality protein and harder for your cat to digest.

Don't be fooled by brands using "fresh" chicken or turkey as ingredients. Fresh poultry can be up to 76% water...read their label completely. You may see that they also use poultry by-products as another source of meat protein!

In human food and in cat food, the biggest name isn't always best.

When you want the best baked goods or freshest produce, you go to a neighborhood baker or farm stand.

About PRECISE!

All PRECISE foods are natural. 

Precise formulas are up-to-date and incorporate recent nutritional knowledge. For example, our unique preservation system using natural antioxidant vitamins is as effective as the old-fashioned artificial chemical preservations used by some older brands. And at Precise, we are proud of our formulas. Our ingredients are listed clearly on the back of the bag.

PRECISE uses only real meat protein. 

The protein in Precise comes from real chicken meat. It is dehydrated and appears on the label as "chicken meal."

The fat in cat food is critical for energy and the proper development of skin and coat . Precise uses clarified, pure chicken fat in all its formulas. Chicken fat is the most efficient fat available and is rich in linoleic and arachidonic acids.

Precise uses only natural antioxidant vitamins C and E as preservatives. Fats must be preserved to prevent rancidity. But preservatives don't have to be bad things. Our natural antioxidant vitamin preservatives are good for your cat! There have never been any artificial chemical preservatives in any Precise formula--no Ethoxyquin, no BHA, no BHT--never.

PRECISE adds the extras! 

We put Lecithin in every Precise formula. Lecithin contains essential fatty acids that, together with our pure chicken fat, give your cat a glossy, shiny, healthy-looking coat.

We add supplementary Ester-C® vitamin C to all Precise feline formulas which helps to strengthen your cat's immune system. More about that later.

Every Precise feline formula is supplemented with Yucca Schidigera Extract. This natural ingredient from desert plants reduces the ammonia odor in urine and feces. You will find that dealing with a litter box is a lot nicer when you feed Precise.

Taurine is an essential amino acid that all cats must have for good vision and a healthy heart. The chicken meat in all our formulas is rich in Taurine. We also supplement with additional Taurine to leave nothing to chance.

Lastly, the micro minerals of Zinc, Iron, Manganese, Cobalt, and Copper which are vital for proper nutritional health are hard for your cat to absorb. So, in Precise, these minerals are present as amino acid chelates. Precise chelated minerals are more easily absorbed into the cat's bloodstream than ordinary minerals.