About Premium Pet Foods 

Do dog foods differ in quality? 
Read the labels! 

There are important differences even among "premium" brands. Ingredients vary in quality. Many other brands use chicken by-product protein or meat by-product protein. Chicken by-product protein can contain feet and heads. Meat by-product protein may contain no meat at all. By-product protein is harder for your dog to digest. Many foods use lard or "animal fat" as sources of fat. Often these are lower quality, cheaper grades of fat.  

More Quality... More Digestible 

In general, the higher quality the ingredients in a food, the more digestible it is. And the more digestible it is, the less you have to feed to give your pet the nourishment he needs.  

So read the feeding instructions on a bag of dog food. If you have to feed a 50-pound dog 4 or 5 cups per day to supply proper nutrition, you know that food is a lower quality food than one that requires only 2 cups per day.  

PRECISE - over 90% Digestible 

Precise Foundation Formula® for adult dogs is over 90% digestible. So you can feed less than many other brands. Your dog will get the nourishment he needs without stressing his digestive system. An adult 50-pound dog needs only 2 cups of Precise per day to receive optimal nutrition. The leading premium brand requires 3˝ cups per day. You can see there is a significant difference between Precise and many other premium brands. 

About PRECISE!

All PRECISE foods are natural. 

We are passionately committed to natural nutrition. Our dry formulas are preserved with the antioxidants vitamin C (Ascorbyl Palmitate) and vitamin E (mixed Tocopherols). Our unique preservation system works so effectively that, even in the dog days of summer, you don't need artificial chemical preservatives in your dog's food. No Ethoxyquin, no BHA, no BHT... isn't that wonderful!  

PRECISE uses only real meat protein. 

The meat protein we use comes from the part of the chicken or lamb that you would eat yourself. On the label it is called chicken or lamb meal.  We have chicken fat in all our formulas. Chicken fat converts most efficiently into energy, is great for the skin and coat, and makes our foods delicious for the most finicky eater. And, because there are no allergens in pure, clarified fat, we can have chicken fat in our lamb and rice Sensicare Formula®.  

PRECISE adds the extras! 

That's why we use whole, more expensive but more digestible grains as our source of carbohydrates. We also add more potent Ester-C® brand of vitamin C to strengthen the immune system and chelated minerals which are more absorbable than ordinary minerals.  

Finally, we add lecithin to all our formulas. Lecithin is an important source of fatty acids, and it's great for skin and coat conditioning. But it's expensive and many brands don't have it.